8×8 appoints chief marketing officer

Communications cloud provider 8×8, Inc. (NASDAQ: EGHT) has appointed Rani Hublou as Chief Marketing Officer (CMO), the company said.

Hublou brings extensive experience successfully implementing transformative go-to-market strategies for technology companies to create new categories in hyper-growth markets. As CMO, Rani will be responsible for aligning 8×8´s value proposition, products, packaging and positioning with global marketing initiatives to advance awareness and adoption of the company´s industry-leading Communications Cloud platform and solutions.

Hublou most recently served as Chief Product & Marketing Officer at Comprehend Systems, a leader in Software as a Service Clinical Intelligence solutions.

8×8´s communications cloud combines unified communications, team collaboration, contact center, and analytics in a single, open and real-time platform. 8×8 eliminates information silos to expose vital, real-time intelligence across all clouds, applications and devices to improve individual and team productivity, business performance and customer experience.