Global trade body Mobile Ecosystem Forum (MEF) supported by Mblox has released research that found 76 per cent of consumers have received communications from businesses such as banks, healthcare and retailers via SMS, the company said.
The study is part of MEF´s Future of Messaging Programme. It indexes the messaging habits of nearly 6000 respondents across nine countries worldwide.
The financial services sector is the most active in enterprise messaging, with 33 per cent of respondents having received an SMS for activities such as account activation and balance checking. 22 per cent have done so via a chat app.
The survey reveals healthcare sector to be a key growth area. Globally 15 percent of consumers studied have received a message from a healthcare provider via SMS and 12 per cent via a chat app. The UK and US lead this space with 19 per cent of consumers in both markets engaging via chat apps.
SMS dominates A2P as the channel of choice. For person to person messaging (P2P) the big two have edged past SMS. When asked which channel they used most, consumers chose Facebook Messenger first (56 per cent), followed by WhatsApp (50 per cent) and SMS (42 per cent).
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.
Mblox is an independent cloud-based mobile messaging provider specializing in the demands of large-scale mobile messaging programs.