Though broadly, marketing is classified as online and offline, the offline segment has diversified in a great way. The prime reason behind this diversification is the inception of various platforms for marketing products. There is no rocket science to understand this as everyone is coming across with promotional and advertisements at platforms like over search engines, social media, You Tubes, etc. Interestingly, there are experts in marketing for each of the mentioned above domains. It is, however, true that each of the platforms does come with immense potential of return. This is why it can be claimed that marketing is no more a field job; it can be very much done remotely. The SEO marketers are working from home these days due to the ongoing COVID pandemic. The growing number of automaton tools has made things more encouraging, saving the marketers’ precious time.
One of the biggest benefits of digital marketing is that it can be thoroughly tracked. Huge ranges of tracking tools are available these days for marketers to do understand the activities of the visitors or potential customers. This has indeed provided greater clarity for both investors and marketers. Moreover, the automation tools are saving the precious time of the marketers in a significant fashion.
No doubt there is a huge range of marketing tools available in modern times. But, these often don’t seem enough in a competitive scenario. Digital marketing is not just about SEO tools; there are various kinds of security-based tools often required as well. Marketers look for such additional tools on such occasions for greater precision. In this context, the following remote working tools can be excellent for SEO digital marketers.
Secure Encrypted Network:
As most digital marketers are working remotely or from home, they are quite obvious in using public Wi-Fi hotspots. Needless is to say that the level of risk associated with such practices is often immense. Primarily, this threat appears as the Wi-Fi signals often remain unencrypted, which enables hackers to get into the traffic and collect sensitive details.
The best way of addressing this is to use a VPN as it allows marketers to ensure the greater safety of networks through proper encryption. It thus safeguards the online traffic and prevents illicit attempts of cybercriminals to collect sensitive data. Moreover, VPN lets the marketers in connecting safely with the web, no matter they use a public Wi-Fi network.
If you want to look into VPNs and how they work a bit more, you can do so here.
Resources have been among the major challenges associated with digital marketers working remotely. On such occasions, project management often appears as a major challenge for them. Undoubtedly, it is tough to handle too many files, documents, etc., from a single device or personal system.
Trello can be an excellent tool for digital marketers looking for a strategic way of keeping the projects well organized. This enables the user in who is working on the specific project and what work is being done.
Needless is to say, how much modern-day digital marketers or SEO marketers are dependent upon freelancers. However, in a scenario when they have to work remotely, it can be extremely tough to handle and manage large teams of freelancers. This problem often leads to delays in project completion.
Assembla can be an excellent recommendation for digital marketers dealing with issues as depicted above. The best part about the tool is its all-inclusive characteristic enabling SEO marketers to handle freelancers, creating reports, and handling security aspects.
One of the major challenges for digital marketers working remotely in this pandemic year is to prepare a plan and comprehend all about the same. Unarguably it is tough for a marketing leader or manager to connect with a massive team.
SEO marketers or digital marketers dealing with the above problem may find Monday as the most effective solution. This is one of the smartest tools helping in the smooth management of projects and tasks. Most importantly, it enables the entire team to plan together and even execute the same. In short, it makes it easy to complete the task on time. One may not believe it, but connecting with the entire team is simple, like sending a text.
There remains a separate team for doing social media publishing or simply handling social media management affairs in digital marketing. It is getting tough for these marketers to connect with a large social media team while working remotely and working for minute tasks like doing social media publishing:
Hootsuite is an excellent tool that can deal with the issues above in the most efficient fashion. Starting from publishing, preparing a schedule to communicate makes everything easy and smooth being all-inclusive.
Upon going through the above recommendations, it can indeed be claimed that digital marketing is not a concern even in this pandemic era. All that it needs is to find the best tool. We hope that all the Digital marketers working remotely and looking for handy tips found the above-mentioned tools helpful and will look into them!