1010data, a provider of analytical intelligence and consumer transaction data, has announced a suite of new products designed to provide a richer understanding of the consumer purchase journey, the company said.
The solution portfolio comprises three reports: Share of Wallet, New-Lost-Retained Customers, and Comparison Shopping. These reports work in concert to provide brands and retailers with a detailed picture of how consumers arrive at their purchasing decision from awareness and evaluation to purchase and return. For those consumers who didn´t complete the purchase journey, the data sets help brands and retailers understand possible reasons as to why they lost customers and how to re-engage them.
Recently named Best Alternative Data Provider by the HFM European Quant Awards, 1010data transforms Big Data into Smart Insights to activate the high-definition enterprise that can anticipate and respond to change. Its time series-driven collaborative analytics, consumer intelligence and alternative data solutions enable over 900 clients to achieve improved business performance, efficiency and growth quicker, with less risk.