Toshiba Corp. is the official sponsor for the Times Square New Year´s Eve celebration, with the iconic 60-second countdown to midnight to be enhanced by audio and pyrotechnic effects on the Toshiba Vision screen, located directly below the world-famous Times Square New Year´s Eve Ball.
This year´s New Year countdown features the Toshiba Vision screen atop One Times Square and six mobile LED screens throughout Times Square. The screens will feature New Year´s Eve content and entertainment for the more than one million-plus expected revelers, including hourly practice countdowns, musical performances from Carrie Underwood, Luke Bryan, Demi Lovato, Wiz Khalifa and Charlie Puth, revelers, and celebrities.
Bill Nye, “the Science Guy,” will take to the official stage in Times Square to introduce Toshiba/NSTA ExploraVision, the science and technology competition sponsored by Toshiba for school students in North America.
Twitter will be transmitting 60 to 120 seconds of video footage of the New Year´s Eve celebrations at the top of the hour from the respective time zones in the world. This video feed will be seen on the Toshiba Vision from 7:00 a.m. through 11:00 p.m. on December 31, 2015. During each hour, Twitter will also provide tweets from world leaders, celebrities and user-generated content from the respective time zones on the Toshiba Vision.